Shopify UX/UI
Audit
We analyze the interface of your store, conducting a detailed analysis of user behavior and assessing the ergonomics and aesthetics of the current solution. With an in-depth diagnosis, we identify key areas for improvement, allowing us to develop an optimization strategy.
Improving the intuitiveness of the interface
Increased user satisfaction
Increase in conversion rate
Types of UX/Ui Audit
We offer a UX/UI audit in two variants - the standard, which focuses on analyzing the intuitiveness and usability of the interface, and the premium version, in which we conduct an extensive audit. Choosing the right version will significantly increase visitor satisfaction and engagement.
Analysis of intuitive navigation - evaluation of menu structure, visibility of key elements and ease of navigating the site
Visual assessment and graphic consistency - review layout, colour scheme, typography and visual hierarchy to ensure an attractive and professional appearance
Responsiveness testing - verification of the website's operation on different devices (computers, tablets, smartphones) and different browsers
Basic conversion analysis - identification of potential barriers in the purchase path, analysis of CTA buttons, forms and interaction mechanisms
Verification of loading speed of key interface elements - review of animations, transitions and multimedia elements for impact on user experience
Analysis of site structure - evaluation of content layout, optimisation for predictability and intuitiveness of user paths
Heuristic analysis according to Nielsen principles
Carrying out an exploratory hike
Detailed analysis of the customer path - step-by-step mapping of the user experience, identification of frustration points and encounters where the user leaves the site
Thorough evaluation of interface elements - visual audit with emphasis on ergonomics, colour contrast, font legibility, button size and responsiveness of elements on different devices
Accessibility audit - comprehensive analysis of compliance of the website with WCAG 2.1 guidelines, testing with screen readers, checking contrasts and accessibility for people with disabilities
Analysis of microinteractions and animations - assessing the smoothness of transitions, the effectiveness of animations and their impact on the perception of the site
User satisfaction survey - conducting NPS (Net Promoter Score) surveys and collecting user feedback to better understand their needs
Establishing an implementation roadmap - preparing detailed recommendations with a sequence of actions and implementation priorities
Analysis of customer service requests
Conversion analysis - detailed review of the purchase path, identification of areas with a high shopping cart abandonment rate and recommendations to improve the completion of the transaction
Carrying out an exploratory hike
Heuristic analysis according to Nielsen principles
Usability testing with real users
Identification of the target group and its needs
Contact us today!
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Shopify UX/UI Audit Process
Together with your team, we analyze the current store interface to identify key areas for user experience improvement.
According to the selected plan, we conduct a detailed audit of your store.
We prepare a report with an analysis of current solutions and detailed recommendations, tailored to the specifics of the selected audit version.
Together we develop a strategy for implementing the changes, setting key milestones and a system for monitoring the effects of implementation to continuously improve the user experience.
Frequently asked questions
What's the difference between the Standard and Premium UX/UI audit?
Standard focuses on navigation, visual consistency, responsiveness and basic conversion barriers. Premium adds a full customer-journey analysis, an accessibility (WCAG) audit, usability testing with real users, survey data and a detailed implementation roadmap.
How long does a UX/UI audit take?
Most audits take a few weeks from kick-off to the final presentation, depending on the version you choose and the size of the store. You get the exact timeline before we start.
What do I get at the end?
A report with annotated screenshots, every issue explained with its impact, prioritised recommendations and quick wins, plus a meeting where we walk you through the findings.
What access do you need?
Collaborator access to Shopify and read access to GA4 (and heatmap tools if you use them). We never change anything in your store during the audit.
Can you implement the recommendations?
Yes. Our team can design and implement the changes and validate the bigger ones with A/B tests, or hand the plan to your in-house developers.